Experience Marketing: What It Is and How to Align With the Shopping Experience
A company that offers a service/product as a solution needs to look at different areas at the same time when it comes to the customer and their communication.
Success stems from strategies that are designed to provide the best possible experience to be offered to a customer/partner and the company’s community.
The marketing actions carried out need to show the public, the final consumer how essential he is for the business, how much your company cares about him and in seeking the best solution for the pain he has.
In this content we’ll talk about experience marketing, how it works, how to put it into practice, and how it can help you amplify your results.
What is Experience Marketing?
Experience marketing can be characterized as a way to communicate and engage using emotions, mental triggers, senses, customer thoughts to make a sale, disclosure.
A customer’s buying experience is the result of an experience marketing process that is done according to all the stimuli that the customer generates during the negotiation process.’
In addition to selling a product, offering a solution, companies need to understand that the process of having actions designed for what the customer needs triggers positive experiences that ensure customer satisfaction.
When the company seeks to assess and understand each customer in their individual form, it is possible to see how relevant it will be to the organization and how it can add value.
First, try to create an ICP, understand and create what is your persona, to better understand about the customer’s preferences, how would be the best approach for him, what is the best way to present a communication to help him.
This way, you can perceive the customer’s characteristics, better understand their objectives, and map out how the customer’s journey will be within your company.
How experience marketing works and how does it add to the customer’s shopping experience
Experience marketing, as a strategy, works to put into practice what is taken from a customer perspective in a way that is used to engage them and build loyalty in your company.
And good use makes your company’s shopping experience increasingly high, as it is always aimed at the customer’s benefits, being used in his own favor.
By using sensory stimuli, emotional aspects, which were collected from customers, it is possible to provide them with a better experience from pre to post purchase.
The customer’s journey within the company becomes more engaged as soon as arguments are used so that the customer can perceive the efforts generated for his permanence.
Experience marketing is part of a process that adds value not only to the product, but to the experience that the customer has, at every moment of their journey within the company.
People have the ability to perceive the experience in 5 different ways, which are:
These senses are ways that people find to demonstrate and capture their instincts, interests, information, frustrations, and so they can better distinguish what they feel about each lived moment.
Based on the purchase experience, on the path that the customer took within your company, it is a way of reporting on how they perceived your product, the service, and all the content they added.
These 5 experiences mentioned above bring particularities that are feasible to identify according to the profile of each customer.
If a customer creates a loyalty relationship with your company, he/she puts into practice all the senses and emotions when talking about your business, when disclosing it to other people.
Benefits of Experience Marketing
Experience marketing brings several benefits to your business, and can improve the customer’s impact within your company and how they see it.
Your business needs to offer, in addition to a solution to your customer’s needs, a follow-up, a demonstration that he has relevance and a satisfactory shopping experience.
From this satisfying shopping experience, your customer will at least be loyal to your company, and this is one of the main benefits that experience marketing offers.
Having a customer who trusts, who is able to face all the new phases of the process within your company, who will be able to recommend it to other acquaintances, is sensational in the sales market.
Furthermore, another benefit is the generation of proximity, identification with your brand from a good experience marketing strategy.
After all, every consumer looks for aspects in a brand that he identifies himself with, and so the more your brand can talk directly to the public, the better to generate this desirable proximity.
Well-executed experience marketing facilitates the reception of feedbacks, the exchange of information in the relationship between customer and company.
Makes his shopping experience the best possible and so with the trust, the loyalty he created with your company, allows an easy communication and approach to pass feedbacks.
Another super important benefit is attracting customers through experience marketing, where customers are able to identify with the work your company does and feel attracted to know more about, and become customers.
Experience marketing in practice
Search different places to practice experience marketing, in addition to social networks, company platforms, search for events, for corporate exchange locations.
Always try to be on the inside and looking for innovation, the more your company can innovate, stay ahead of the market, the better.
It gains more prominence, more recognition in the market, more voice to be able to express the company’s identity, objectives and promote products and services.
Thinking outside the box is a way to expand and seek innovation, to go after the unknown and explore new ways and strategies to promote the service.
From the inside out of the company is also a point to be rethought before starting any external strategy.
It is necessary to analyze first if your employees are receiving a good experience within the company, if they are in agreement with the past purposes and how they can improve even more.
Use engagement tools to keep the customer within your base. Use Sales Engagement to achieve a more humane sales and marketing experience.
Sales Engagement are the business interactions, or engagements, that take place between buyer and seller during the purchase process.
And with a tool like Reev you can improve the performance of your sales team using Sales Engagement, you can send personalized emails, automate follow-ups, calls and meetings. In addition to personalized monitoring, to ensure more effectiveness.
Humanization is the key to customer engagement, especially when it comes to the shopping experience.
Experience marketing is a way to add even more value to your company, showing how it is possible to expand your business in different ways.
In addition to the amount of benefits of use and implementation in your sales process.
Hope you understand more about experience marketing with this content. Any doubts I am available.